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Consultation has concluded
The City of Barrie worked with Cygnus Design Group on Phase 1 of the Wayfinding Strategy.
What is ‘wayfinding’ you ask?
Simply put, wayfinding is the signage and similar directional tools that help you identify where you are, find what you are looking for, and confirm you have arrived at your desired destination.
This project involves developing a wayfinding system that will direct visitors and locals using all forms of transportation to the downtown Barrie area and its attractions, including public parking, institutions and parks, as well as to help them navigate through the downtown and waterfront to easily find specific destinations.
Project Goal
The goal is to develop a Wayfinding Strategy that will:
direct residents and tourists to downtown Barrie and attractions from key travel decision points within Barrie's transportation network.
help pull waterfront users to the downtown for shopping and dining.
orientate within the waterfront and downtown areas.
provide direction to available parking.
increase/improve signage aimed to increase visitation from waterfront, marina and waterfront trails to other specific features and areas such as the downtown.
Improving the City's wayfinding system was identified as a key action item as part of the City of Barrie's 2020 Tourism Master Plan. Wayfinding was also documented in the Invest Barrie's COVID-19 Economic Recovery Action Plan and the 2020 Parking Strategy as recommendations to attract patrons to the downtown.
Related Project: Waterfront Strategic Plan
October 4, 2023 Update: The Waterfront Strategic Plan Update motion(External link) 23-G-207 regarding the Plan, along with multiple amendments, was passed on October 4, 2023 by Barrie City Council. The related Sea Cadets motion(External link) 23-G-206, along with multiple amendments, was also passed on the same night.
Phase 1: Developing the strategy
The City asked residents to share their experience navigating around Barrie using the existing signage through an online survey that closed Thursday, April 14, 2022. Feedback will be used to guide recommendations in the Wayfinding Strategy.
The City of Barrie worked with Cygnus Design Group on Phase 1 of the Wayfinding Strategy.
What is ‘wayfinding’ you ask?
Simply put, wayfinding is the signage and similar directional tools that help you identify where you are, find what you are looking for, and confirm you have arrived at your desired destination.
This project involves developing a wayfinding system that will direct visitors and locals using all forms of transportation to the downtown Barrie area and its attractions, including public parking, institutions and parks, as well as to help them navigate through the downtown and waterfront to easily find specific destinations.
Project Goal
The goal is to develop a Wayfinding Strategy that will:
direct residents and tourists to downtown Barrie and attractions from key travel decision points within Barrie's transportation network.
help pull waterfront users to the downtown for shopping and dining.
orientate within the waterfront and downtown areas.
provide direction to available parking.
increase/improve signage aimed to increase visitation from waterfront, marina and waterfront trails to other specific features and areas such as the downtown.
Improving the City's wayfinding system was identified as a key action item as part of the City of Barrie's 2020 Tourism Master Plan. Wayfinding was also documented in the Invest Barrie's COVID-19 Economic Recovery Action Plan and the 2020 Parking Strategy as recommendations to attract patrons to the downtown.
Related Project: Waterfront Strategic Plan
October 4, 2023 Update: The Waterfront Strategic Plan Update motion(External link) 23-G-207 regarding the Plan, along with multiple amendments, was passed on October 4, 2023 by Barrie City Council. The related Sea Cadets motion(External link) 23-G-206, along with multiple amendments, was also passed on the same night.
Phase 1: Developing the strategy
The City asked residents to share their experience navigating around Barrie using the existing signage through an online survey that closed Thursday, April 14, 2022. Feedback will be used to guide recommendations in the Wayfinding Strategy.
